MEN: HOW TO CARE SKIN TODAY

13.07.2018

A PROSIT ON BEAUTY

 

The days when men only left soap and water on their skin are long gone. The man of today swings the cooking spoon in the kitchen as well as the woman. And a well-groomed appearance gets more importance - men pay attention to their skin, their hair and their whole look. Even though the male skin is thicker and more robust than women's skin, effective care tailored to their needs is still essential.

cosnature® has set itself the goal of giving everyone a healthy and beautiful look using only natural ingredients. Therefore, men will find the right product in the cosnature® range from May 2018 onwards.

THE CHANGE OF MALENESS - MEN'S COSMETICS ARE ALWAYS BELOVED

Care and an attractive appearance are among the success factors in modern society. In the meantime: who looks good and is fit, is also successful and has better chances - both at home and at work.

This increases the need of men for well-groomed skin. Men become more critical of themselves and pay more attention to their external appearance. This awareness is further strengthened by the media.

The trend among sporty, healthy and environmentally conscious men is above all natural care products that stand for sustainability and special quality.

Today, German men spend 30 minutes a day in the bathroom (17 minutes of body care and 13 minutes of facial care - mind you, without showering or shaving). A comparatively high value, which only beat the Brazilians with 45 minutes.

NOT ONLY REDESSELY A "THICK FUR"

Men’s skin is 20% thicker than women's skin.

Well-connected collagen fibers make men's skin firmer, so wrinkles appear much later than women, but are deeper and often very characteristic. Likewise, due to the higher level of collagen, the skin is able to store a greater proportion of moisture. To replenish the reserves, the skin needs care with moisturizing agents that will not grease.

In addition, the men's skin has more sebaceous glands, which are more active than those of a woman. As a result, men's skin is 50% more greasy than women's skin.

The most common problems with men's skin ...

  • Dry skin due to increased sweating.
  • Redness and pimples due to daily shaving (9/10 men are affected).
  • Luster & impurities due to increased sebum production

 

TYPICAL MEN'S SITUATION

Multifunctional products such as shower gels, which are suitable for the hair and the body, as well as all-in-one creams have found a permanent place in the men's bathroom. This saves man not only time, but also space in the bathroom.

AN ALL-ROUND PACKAGE: THE COSNATURE® MEN SERIES

The researchers of the brand have combined the forces of nature and new technologies. Thus, an effective and natural men's care series was created, tailored to the needs of men's skin and for effective "problem solving".

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